We help developers around the world sell new residential buildings faster, with a strategy written for each one. And we advise a small circle of buyers at the very top of the market.
We are a real estate advisory firm for new development. Each building gets a strategy of its own and a founder on the account, and its sales run like a data business: measured, reported and improved every week.
Before the design is final: pricing, unit mix, floor plans, amenities, buyer profile and launch strategy, shaped around the people who will actually buy.
From the first sketch: how we work with developersThe plan behind a building’s sales: the gallery, campaigns, a dedicated project website and the hand-picked sales team that sells it.
Launch to last closing: how a launch runsA small, invitation-only practice advising buyers at the very top of the market.
Private clients
We take on few projects, and a founder stays on every one of them. Here is how a building comes to market with us beside it.
Advisory begins before the design is final, so the building is shaped around the buyer who will actually live there.
Illustration, not a real project: the site plan of a generic tower, before the design is final.
No template. Positioning, buyer targets and campaigns are designed around your project. A founder sits on your account from the first meeting to the last closing, with no hand-off to juniors after signing.
Illustration: the tower’s envelope, with the first release planned on the top floors.
The project website and search, the journal and market updates, social media and the business press: all of it is live before the first reservation.
A small, senior sales team works the launch, each member owning a buyer segment, under one set of rules and one stream of data.
Illustration: 11 of 38 residences under contract in the first 90 days, before construction begins.
Inquiries, tours, reservations, contracts and pricing moves arrive in one weekly report. You always know where the building stands and what we are changing next.
See a specimen reportIllustration: 20 of 38 residences under contract, past the lender’s 50 percent threshold, so ground breaks; 3 of 22 levels framed.
As the structure rises, pricing and releases move with demand, so the last floors are priced as carefully as the first.
Illustration: the structure tops off at 22 levels with the façade still closing; 25 of 38 residences under contract.
We stay in touch with every buyer who would like us to, so the next building begins with people who already know us.
Illustration: the building is complete and all 38 residences have closed.
Every pricing decision moves two numbers: the month the lender’s pre-sale threshold is met, and how many residences are still unsold when the building is finished. Move the launch price and watch both.
Plan your own building’s launchSpecimen weekly report for a second imaginary building, invented figuresOpen the specimen report
Every engagement is reported against its plan, every week.
Write to the partnersCase studies appear here only with each developer’s written approval.
An invitation-only practice for buyers at the very top of the market. To ask for one, write with your market and price range.
A partner reads every first message.
How private client advisory works
Before anyone else: New developments, shown before public launch when we can.
Off the market: Never listed, shown by appointment.
One advisor: Someone who knows your brief, from first viewing to closing.
We open a new market only when the last one stands on its own. Each has its own team, its own rules and its own research.
Opening together: Miami’s waterfront from Brickell and Edgewater to Miami Beach and Sunny Isles, and the coast from Fort Lauderdale to West Palm Beach.
Opening with South Florida: Manhattan new development and the East End.
The Westside and Dallas–Fort Worth.
Florida’s Gulf coast, Central Texas, Houston, the Bay Area and the coast south of Los Angeles.
Through licensed local partners.
South Florida in detailNew York City in detailThe Hamptons in detailTampaNaplesLos AngelesDallasAustinHoustonSan FranciscoOrange County
Planning a building in one of these markets? Write to the partners.
Short guides for buyers and developers on how new buildings come to market.
Deposits, escrow, the 15-day window to cancel and what to ask a developer before you reserve.
No more than ten advisors per market at launch, never more than twenty. Each one owns a buyer segment and meets a written standard, reviewed every quarter.
The short answers. Each is set out in full on this page.
Before the design is final. Advisory begins while the building is still a sketch: pricing and unit mix, floor plans and amenities, the buyer profile and the launch strategy, shaped around the people who will actually live there.
A founder sits on every account, from the first meeting to the last closing, with no hand-off to juniors after signing. We take on few projects, and only ones we believe in.
Every Monday you receive the same one-sheet report: inquiries, tours, reservations, contracts and pricing moves, measured against the plan, with what we are changing next. See a specimen.
Yes, through a small, invitation-only practice for buyers at the very top of the market, with early access to new developments before they launch, when we can. To ask for an invitation, write with your market and price range. How private client advisory works.
Miami, Broward and Palm Beach, with New York and the Hamptons, launching together. Then Los Angeles and Dallas. Tampa, Naples, Austin, Houston, San Francisco and Orange County come later, then international markets. We open a new market only when the last one stands on its own.
A question not answered here? Write to the partners.
A stone splits on the hundredth blow, but only because of the ninety-nine before it. We build the same way: patiently, in layers, to last.
The best houses in any field are recognized without being loud. We hold ourselves to that standard in every detail a developer or buyer touches: the advice, the materials and the response time.
Send a private message to @centamont on Instagram. A partner reads every one and replies personally.
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